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The following are Lowe’s weaknesses that must be resolved for them to maintain their position in the industry. Lowe’s Companies serve more than 14 million consumers.

Strong network: Lowes has established a solid distribution network over the years that can reach the majority of its targeted market.

Two examples are drive-through timber yards and outdoor garden centres.

Efficient marketing and merchandising: Lowe’s shops offer diverse sections to meet the requirements of different customers.

Lowe’s can now effectively transport 75% of its products to its outlets and acquire large-scale purchases at a discount and pass the savings on to its consumers. For timber, building supplies, and other long-length products, they operate 15 truckload depots. Strong and effective distribution system: Lowe’s maintains 14 regional distribution networks in operation.If the company wishes to grow into other product categories, this brand portfolio may be incredibly beneficial. Lowes’ SWOT analysis just highlights this point. Strong Brand Portfolio: Lowes, the retailing powerhouse, has focused on developing a strong brand portfolio.They prioritise their customers’ wants and strive to meet them. High level of customer satisfaction: Owing to its devoted customer relationship, the firm has achieved a high level of customer happiness among current customers and strong brand equity among future consumers.

Now that we have understood the company’s business and functions, let’s look into the SWOT Analysis of Lowe’s.Īs one of the industry’s leading corporations, Lowes has a significant advantage that helps it prosper in the marketplace.